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There won’t be zombies involved, but a new brewery in Placerville aims to have a “post-apocalyptic industrial” atmosphere. Outbreak Brewing Co. will fill about 3,100 square feet at 640 Main St. in old Hangtown. It will feature a 10-barrel brewing system and a tasting room, according to Tim Daniel, an owner, partner and brewer for the business.
He’s pursuing the project with business partners Dustin Russell and Kris Zabish. The entrepreneurs have a background in home-brewing and previously operated a home-brew supply store in El Dorado County.
The small-batch brewery will serve “bold, hoppy, in-your-face” ales and IPAs, he said. It will also emphasize sour beers, a growing trend within the industry.
Outbreak Brewing won’t have a kitchen, but the guys out Outbreak expects food trucks will park outside the business. He also wants to work with nearby Placerville restaurants for food and beer pairings. The brewery fills a space that previously housed businesses ranging from a car mechanic to a yoga studio, the guys out Outbreak said. The design will include elements such as corrugated metal, and the guys out Outbreak want to create an environment that combines the feel of a traditional Gold Rush town with industrial elements.
The business partners hope to attract customers beyond El Dorado County residents. “We’re shooting for a pretty large demographic,” the guys at Outbreak said. He hopes to capitalize on the ease of access from Highway 50, as well as the crowds that come to the area for attractions such as Apple Hill.
The guys out Outbreak said they’d like to see an “El Dorado Ale Trail” that makes it easy for visitors to tour breweries in the area.
Sonya Sorich is digital editor at the Sacramento Business Journal.